We are living in one of the most complex and competition business worlds ever imagined – people from all over the globe can start their own global empire (even a radio station!) from their back bedroom with little more than a credit card, laptop, and an internet connection. It’s become ever more difficult to reach above the static and engage people that would really benefit from your station, which is why you need an incredible radio station logo design.
Work with a designer that not only understands your station and the music you play, but also the people who are tuning in every day as well
While it might sound a little bit “off” to say that a major boost to your listernship could be influenced by your radio station logo design – you know, since you are a radio and there isn’t a whole lot to see – nothing could hit closer to home. You have to remember that the more traditional ways of marketing and branding are giving way to more modern tools and technologies, and if you don’t have an online presence for your radio station (with a high end radio station logo design) there’s no way you’re going to be able to succeed.
The critical thing to remember here though is that the new economy is all about the customer and giving them exactly what they are looking for, and nothing could or should influence your radio station logo design more than this simple fact. You want to keep it close to your brand values and what your station stands for, but you also need to make sure that it instantly connects with the people you want to attract.
You need to push for originality as much as possible in our modern world, but you sometimes the best ideas can be inspired from the past – nothing stands out in the crowd more than a modern spin on a timeless look
People today are getting sick and tired of the flashy, super sterile, ultra clean look – we want to have something that is tangible, something that strikes a chord with us, something real. And while it’s important to make sure your new look is unique, you could learn a lot (and grab some impactful ideas) if you were to take a cue from the older radio station logo designs you can find on the web. Re-purposing and reformatting something old with a modern spin is a powerful way to get the best of both worlds, and something you should look into.