The term ‘response’ is quite critical for the business world on the World Wide Web, as it is what that keeps their presence alive. In simple terms, without responding or getting a response, no site can retain its presence or spread its presence across the Internet. When it comes to responding, the site needs to respond to the visitor’s actions or requests in different ways.
The visitors access the sites from different Internet-enabled devices, including smartphones. In today’s digital era, the types and number of devices used to access the Web continues to be on the rise without any indications of slowing down. For ensuring an optimal user experience across all devices right from a desktop to a mobile phone, the innovative concept of responsive design is essential.
Significance of Responsive Design
When a site is made responsive, it means it will respond to any computing device by reshaping itself and reorganizing the digital content in a way that the requested page launches appropriately on the screen of that device. At its core lies the fluid grid concept that flexibly responds to the screen size for adjusting the position of various content and layouts to the screen’s dimensions without changing the actual pixels.
Responsive design for sites is an important part of Web designing, at present. This is because it enables a large number of target audiences to access and view the sites from mobile gadgets. Without it, no computing device can allow the visitors to browse the desired sites. In a past few years, computing devices in use for browsing on the Internet have witnessed a great shift. Instead of PCs, people have started using tabs, laptops, and mobile phones as computing devices for browsing sites.
Mobile Responsive Design: 2015’s Trend
Many businesses have made their sites responsive to mobile devices and countless are in the process of doing so. This trend will be continuing even in 2015. Do you know why? Well, there are many reasons as to why this trend will continue even in 2015. All of them can be split into Statistically Inspiring and Practically Supportive.
Quick Inspiring Statistical Facts
The use of Internet-enabled mobiles is touching the sky. According to the recent statistics:
- 80% of mobile devices in use are smartphones.
- Over 20% of Google searches are done on a mobile device. In 2012, above 50% local searches happened on a mobile device.
- 1 out of every 3 searches happens on smartphone right before visiting a store.
- In United States, 25% of Internet users access the World Wide Web via a mobile device.
- Almost 26% of emails are opened on smartphones and another 11% on tablets.
- Almost 74% mobile visitors leave a site if it takes over 5 seconds to load.
- 55% Internet users uses smartphones to go online.
- 57% Internet users does not visit a site if there is no good mobile experience.
- Over 2 billion people will have a smartphone by 2015.
- Mobile Web will dominate in 2015.
- 75% of mobile users are using Internet on their phones.
- By 2020, 90% of population in the world will have a cell phone.
The last three facts simply inspire several businesses to go responsive.
Practically Supportive Facts
- Answers Impatience: With the 4G and fast broadband connections at our homes and offices, we have are habituated to have everything readily available without waiting. With speed, the demand of more utilities and functionality is on the rise due to which using lofty design elements and scripts has become essential. However, impatience rises dramatically with the increase in speed. Your site might be great but if visitors need to wait even for some seconds for it to load, they are certainly not going to wait to see the beauty and great functionality of your site. They will go back to Google and search for other sites. In 2015, this impatience is likely to intensify further. To deal with this rising impatience, responsive web design merges on-the-fly processing of visuals and dynamic formatting through CSS media queries to make sites appear better and load more quickly than ever before on any mobile device.
- Improves Search Engine Optimization: Google itself now likes responsive web designs and is likely to take the rank of responsive sites higher in 2015. Moreover, having a single URL through responsive design allows easy crawling as well as indexing. There is no need to have two sites (one for mobile and one for desktop) if you adopt a responsive design. This means you also design and implement a single SEO campaign.
- Least Bounce Rate: A responsive design boasts a variety of features to reduce the bounce rate for a site when accessed on the mobile gadget. This contributes to better user experience.
It will certainly make sense to get started with a responsive design right away!