best web analytics tools

Are you using one of the best web analytics tools to track your website’s statistics? If you’re running a business and have a website, analytics tools are your best friends. It’s crucial that you track the number of visitors coming to your website every month, where they come from, how long they visit each page of your website, and so on. Did they read a blog post after seeing your tweet? Did they visit your services page because you included the link in one of your Facebook posts? These are the things that you, as a business owner, need to know. Marketing without tracking would be pointless. So what are the best web analytics tools that are available for you to track all these important information?

Here is a list of the best web analytics tools to track your website’s statistics. Take note that some are free while some are paid.

Google Analytics. This is by far the most widely-used free analytics tool out there on the web. This platform has so many features that you could spend hours perusing all your stats.  You can get plenty of data including, the age and gender of your audience, their primary language and geographical locations, how many visits your website receives daily, your bounce rate, how many returning visitors you have. To get started, sign up here.

google analytics

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Crazy Egg. This analytics tool is not free. However, you can try a 30-day trial for to see if this suits your needs. This one differs from other tools in that it shows you, in a visual graphic, where on your site people click.

best web analytics tools

This information will be helpful for you to determine which pages work best for advertisements.

You can start your 30-day free trial here.

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Mouseflow. Mouseflow may seem a little creepy in its concept, but it’s actually quite useful. When you create an account, you can watch as people peruse your site. You’ll see where their cursor goes. This information is helpful for you because you will be able to know a visitor’s behavior. Do they scroll down all the way to the bottom of the page? Are they not completing the sign up form on your site?

best web analytics tools

You can get started with a free plan from Mouseflow here.

[Tweet “See where your web visitor’s cursor goes with this web analytics tool.”]

Optimizely. If you are familiar with A/B testing and have done this, then you are going to love Optimizely. You can test certain pages and features and compare it with another design you have. It will then tell you which version works better. This is great if you’re trying out a few new things with your site and can’t settle on a direction. You can start running your A/B tests by creating a free account here.

best web analytics tools

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Qualaroo. Qualaroo gives you the chance to pose questions to the people visiting your site. You insert these questions throughout your web pages and then your audience can answer. This gives you real-life feedback, which is sometimes much more useful than statistics. It’s a more personal approach, which will bring you closer to your audience. This tool is a bit more expensive though starting at $79/month billed quarterly. You can try their 14-day trial here.

best web analytics tools

[Tweet “Ask your website visitors questions as they browse your web pages.”]

There’s not one perfect web analytics tool that will give you all the data you need. It’s best to work with a wide array of tools, so that you can get an informed representation of your stats. The more angles you view your audience from, the more complete of a picture you’ll have.  You can see how each one of these tools can work together so you have a thorough understanding of who’s visiting and engaging with your site. Then you’ll be able to adjust it accordingly.

Now it’s your turn to share. What are some of the best web analytics tools that you have used to track your website’s statistics?