As a business owner, one of the most common questions that you get asked is “What do you want to get out of your website?” And you’ll probably answer “I want more customers.” Who doesn’t, right? Any business owner wants to have a steady stream of customers coming from their website. In order to attract these customers, you will need more website visitors. What are the best ways to get more website visitors? There are many ways to increase traffic to your website, and in this article, we’ll explore some strategies that you can easily implement.
Take note, however, that not all strategies are a quick fix. So are you ready? Let’s dive in!
Here are 7 ways to get more website visitors.
1. Optimize your website for people
When you hear the word “search engine optimization”, what is the first thing that comes to mind? We bet your answer is Google. The truth is, websites that rank well are actually optimized for people who use search engines like Google. When writing content for your website, make sure that you think about the people who are searching on Google and other search engines. Think of ways that you can best serve them, and what they are looking for. You want to have website copy that not only speaks to your audience but is also well-optimized with keywords that people are searching for. Once you have done that, search engines will eventually follow. Remember, don’t write copy that makes you sound like a robot (like putting a string of keywords on just about every paragraph that it ends up not sounding human).
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2. Provide content that addresses the challenges of your audience
Don’t just write articles or create infographics or videos for the sake of having content to publish. Your blog is one of the most powerful marketing tools to get more visitors, so use this to help your potential clients or customers. Think about their most frequently asked questions. What problems are they facing? These are perfect topics for your blog posts, infographics, or videos. Make sure that your content contains the relevant keywords that they are searching for.
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3. Answer people’s questions on social media with your content
You might have noticed that most people post questions or ask for advice on Facebook, Twitter, or LinkedIn. This is a great opportunity for you to be of assistance, while promoting your content at the same time. Let’s say you own a local flower shop and you see someone from your area tweeting a question about the best gift for Mother’s Day. You happen to have published a blog post about the “7 Inexpensive Gifts for Mother’s Day” on your website. You can answer the Twitter user with an example of a gift and then include the link to the blog post so they can check out more ideas for gifts. The result? You were able to help a potential customer and you’ll also gain a new website visitor. How awesome is that?
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4. Join a blogging community
One of the best ways to get more website visitors is to network with very active bloggers. Not only will you learn more about how to be an effective blogger but you will have access to people who are more than willing to share your content with their audience. Some blogging communities are free while others are paid, so it’s up to you to decide whether you want to invest in a paid membership or not. For starters, we recommend going with a free one.
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5. Write guest posts for highly-relevant and high-quality websites
You’re probably thinking “Too much work.” But guest blogging as part of your content strategy will pay off in the end. Instead of submitting guest posts on blogs that are not related to your industry, pay attention to blogs that your prospects actually read. This is truly one of the best ways to get more website visitors because you will have more exposure (a high quality website can bring you more exposure and highly targeted traffic).
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6. Connect with influencers in your industry
Having just one influencer tweet about your blog post can work wonders. Start networking with influencers that your potential clients look up to. Retweet them, write about them on your blog (or write a review of their book), or include them in Top 10 lists, and then inform them that you have included them. You’ll be surprised that some of them actually respond and will be happy to tweet about it. Start adding this to your content marketing strategy.
[Tweet “Having just one influencer tweet about your blog post can work wonders.”]
7. Turn your written content into infographics
People love visuals! Haven’t you noticed that people usually share image quotes or infographics on social media? Make sure to repurpose your old content into beautiful infographics and always add the link to your website within the image and description.
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There are countless ways to get more website visitors, but if you apply these strategies, you should start seeing great results. What strategies have worked for you?