You have just written an epic post about your product or service. The next thing to do is publish it on your blog with accompanying product images and related graphics.
Writing a post and waiting for visitors to land on your blog is a dead end.
People will not find your blog automatically, so you should have the right strategies in place. One of them is having a checklist of ways to promote content which will enable you to reach your target audience in various places.
Here’s a blog post promotion checklist with 8 must-dos to help you get started:
1. Send an update to your newsletter subscribers
If you check Google for the relevance of email, you’ll find studies that say so. Even today, as mobile users increase, so does the use of email for checking updates from various senders.
Popular blog posts with important updates need to be shared with your very own subscribers. One way to do this is to send an email for the specific post via email autoresponder such as MailChimp, Aweber, Vertical Response, and other similar services. You can also use plug-ins that can easily send an excerpt and link to the post via email.
You can also make the post more appealing to your email subscribers by adding a little extra, such as free tools or resources for them to use; just ensure that the add-ons are relevant to the post you’re sending to them.
[Tweet “Send an update to your newsletter subscribers each time you publish a new blog post.”]
2. Share to your social media networks
Social media sharing is a must nowadays. But don’t be too generic when it comes to introductory texts or descriptions that will lead your followers to your posts.
Creating unique, shorter excerpts for different social networks is essential to making this step more effective and beneficial. Here are a few tips:
- Twitter – make sure to use hashtags and limit your texts plus the link to your posts within the 140-character limit
- Facebook – the longer the excerpt, the better; and it extracts the image from your blog post
- Special mentions – if you mention other companies or individuals within your post, make sure to give credit and/or to reference them with a live link going to their websites
- Timing is of the essence – you can schedule social network updates a few times within the day to ensure that majority of your followers will see them; 2 to 3 updates per post at different times will get more views
[Tweet “Post a teaser of your new blog post on social media.”]
3. Syndicate your posts
4. Submit your posts to social bookmarking sites
Social bookmarking sites are often considered outdated, but they can bring in a steady stream of blog readers. The best way to use these sites is to concentrate on your industry or niche when you’re building relationships with other members of these sites. Avoid peddling and pushing your blog content just for your benefit, and make sure to provide valuable suggestions and/or submit your own content within reason.
5. Submit your posts to weekly link round-ups
Basically, round-ups are blog posts that bloggers publish with lists of their favorite articles. You can search for weekly round-ups in your industry by using search queries such as “niche+weekly roundup” or “niche+roundup” to get a list of blogs.
Building a relationship with same-industry bloggers is key to having your posts included on their weekly round-up posts. You may also find other bloggers who need a bit of help and exposure, so having your own round-ups is also a good idea.
6. Reach out to influencers in your industry
Finding and reaching out to influencers within your industry is one way of gaining readership for your own blog.
First is to find relevant influencers first using either WeFollow or Topsy. Next, make a shortlist and categorize them according to their writing style and audience so you’ll have an idea of which posts to promote to whom.
Avoid spamming and pitching emails and/or tweets requesting for irrelevant posts to be shared to their audiences. The best results can be achieved by having good relationships with influential bloggers and providing valuable info to readers.
[Tweet “Reach out to influencers in your industry to get more blog readers.”]
7. Comment on relevant blogs, Q&A sites, and forums
Building readership and relationship can be done at the same time and within reason through blog commenting, answering on Q&A sites, and participating in industry specific forums.
Dropping links for the sake of getting additional views is the equivalent of spamming, so be mindful of how you’ll execute the promotion of a post through these platforms.
Relevance is the essential to using these methods in order to gain trust and build positive relationships with members of these communities.
8. Repurpose specific posts as slide presentations or infographics
Repurposing your best posts and turning them into SlideShare presentations or infographics is one way of further reaching new audiences. You can use free or paid infographic-makers on the web like Visual.ly, Visualize.me, Easel.ly, Piktochart.com, and Infogr.am to name a few. With a bit of creativity, the choice of useful info, and a link back to the original post will enable you to get some traffic from these sites.
Having other ethical ways to promote content on your blog should be your next goal. Always have your blog post promotion checklist on-hand whenever you are about to publish a post on your blog, and apply the best practices to ensure the best results.