Many of today’s online business owners have held on to some of the most common misconceptions about social media marketing. This could be due to the fact that it’s difficult to keep up with social media and this time frame stirred some myths and fabrications about it. And they travel fast, (no) thanks to any digital medium powered by the internet.
Get to know these ten most common misconceptions about social media marketing to find out if any (or all) of them are reasons to your hesitations.
1. No need for social media when there’s a search engine
Major search engines can truly help you if you have the right keywords in place and if people are searching for those words. However, due to stiff competition (a.k.a. large businesses/brands with lots of money to spend on all types of marketing efforts) and changing algorithms, it’s more difficult for smaller businesses to thrive online by solely relying on search engines such as Google.
If you create blogs, product updates, and other types on content on your website, the easier way to get people on your site is to promote them via social media. Social media channels are thriving communities on their own, so finding the right audience is easier and quicker than waiting for people coming in via search engines.
2. Post the same content for better results
Redundancy of posts particularly on social media can do more harm than good. Surprisingly, there are still marketers and business owners who do this. It will only irritate your followers especially if the post is outdated or already irrelevant (e.g. product updates, promos, etc.).
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3. Social media marketing is a 9 to 5 job
It’s a common notion that social media marketing is like a regular job that requires 8 hours a day, 5 days a week. But, given the fact that the internet runs 24/7, 365 days each year, you can make more significant impact via social media if you are available all the time. That’s why there are scheduling tools for timely and advanced marketing campaigns which you can plan and schedule ahead.
4. Negative comments are bad for business
Steering clear of social media due to fear of getting bad comments from people is among the reasons why some business owners have their reservations. But if you do offer great products and services, why fear a negative comment or two on Facebook or on your blog, for example?
People will always have their opinions, so let them share it openly. This can spark some conversation among your website visitors and with you as well. As long as you keep it clean, friendly, and useful to all.
And also let your product speak for itself. If you truly have something of value to your followers, there’s no need to fear any negative because you can justify. But do accept criticisms positively because they also help in improving what you are already offering.
5. Social media is just built for discovering a business
Being discovered by people is just one of the many purposes of using social media marketing for business. But it is also a great channel for customer relations and service, traffic-building, crowd-sourcing, identifying brand ambassadors and influencers, creating sales, and developing business intelligence.
6. The more (followers), the merrier
More followers mean more business. Not quite.
If you’ve come across Twitter posts or Facebook ads such as “Pay only $10 for 30,000 Twitter followers!”, better steer clear. Business owners who do this usually end up having tons of followers that do nothing to promote their brands.
Don’t be afraid to start with a small following as long as it’s genuine and engaging.
[Tweet “Don’t be afraid to start with a small following as long as it’s genuine and engaging.”]
7. Shorter blog posts are the best
There was a time when shorter posts were the norm because marketers believed that the online audience has very short attention span. A 300-word blog post may have cut it before, but these days longer, useful, and more informative posts have higher probability of being shared through social media. Longer posts also perform better in the search engine results pages.
[Tweet “Long informative posts have higher probability of being shared through social media”]
8. Google+ is useless
Nope, it isn’t.
First, Google+ posts are being indexed by the search engine and the author profiles show up alongside the results – improving your click through rate.
Second, you’ll find more targeted prospects in Google+ communities which you can join. As long as you follow the rules, you will be able to promote your product images, blog posts, and other content to members.
[Tweet “Google Plus posts are being indexed by search engines.”]
9. Don’t ever share a competitor’s content
Don’t think that it’s a bad idea to share your competitor’s content to your own customers. You will be able to provide more useful information to your own audience and they will be thankful for it. It’s also likely that your competitor will share your content to his own audience since both of you are considered experts in your industry.
[Tweet “It’s okay to share a competitor’s content with your audience.”]
10. Social media marketing is just a hobby, not a real career
Social media marketing isn’t just a time-waster or hobby. In fact, it has become one of the most sought-after jobs today because businesses can truly benefit from the engagement and promotion aspects of it. So, don’t be surprised to discover social media jobs for expert marketers these days. It is indeed quite important and necessary to build a successful following and engagement in order to gain more leads and sales.
Don’t let the most common misconceptions about social media marketing stop you from moving ahead and conquering more potential customers. There’s more to social media than just gaining followers and you will see the difference if you apply the most relevant to your marketing campaigns.