A part of today’s business endeavors is developing social media marketing strategies for reach and increase in sales. Many online business experts have discussed about trends in social media and how they’ve evolved over time.

At this point, we can say that people, and even technology, still need time to catch up with such evolving trends. Some of them have changed, while most haven’t, and others have quickly evolved into something mainstream. With this in mind, it’s always a good thing to constantly focus on your efforts on social media for business.

Here’s a list of where you can focus to enjoy most of the benefits of social media for business:


Any type of marketing endeavor requires content since it’s the core factor for communication, branding, and social engagement. Without content, there’s nothing to talk about and nothing to share with your audience.

Content allows you to have a voice in all possible channels – whether on your own blog, social media platforms, and other publications such as articles and books that you can sell or give away for free.

There’s written and visual content that you can either incorporate or use separately. The important thing is to always have content that are useful and engaging to your audience.

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Visuals can come in different forms. There are visual content, voice, and techniques which can help you gain more visibility in (1) social media feeds and (2) social networks that are visual-based (e.g. Instagram, Pinterest, YouTube, Snapchat, etc.) If you’re not yet in these social media networks, it’s better to open an account ASAP and share your visual content to get more people onto your business website.



It’s no surprise that mobile internet users are ever increasing. There’s always the need for convenient and portable ways while being connected and engaged with one’s favorite brands or products/services.

Your social media marketing strategy should include mobile platforms that are commonly used by potential customers. It’s time to evaluate your demographic and start using mobile social platforms such as Instagram and Snapchat if you haven’t already.

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Your Social Media Process

Ensure that you have a social media process in place – not just for the benefit of your business, but for your customers as well. This allows you and your team to make your strategies scalable and customizable on various platforms.

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Both internal and external promotions using social media allow you to extend brand engagement and reach. Your followers and staff can act as brand promoters in the social communities they’ve joined – generating new followers and potential customers in the process.


Paid Social Media Strategies

Focusing your social media efforts on paid strategies may be a bit daunting especially for small businesses. You’ll need a budget for these, but you can always start small as long as your social media campaigns are aimed at the right audience. And of course, you can progress and scale them as long as your budget permits.


These are just some of the aspects you can focus on when it comes to your social media efforts. The first three are the most important since they’ve been in existence and are continually providing benefits to all types of businesses and social platforms. With proper execution, you can get the most out of these strategies altogether or by combining a few of them according to your business needs.