Social media hashtags used to be a form of categorizing or adding narrative to posts and updates. These days, there are innovative methods in using hashtags to drive engagement and attention to your business.
Below are just some suggestions on how to use hashtags on social media accounts that you currently have:
1. Know the basics of using hashtags
Getting it right before even using any hashtag on your social media posts is crucial. If you want to succeed at using hashtags on social media updates and posts, use simple and non-complex hashtags since these are more search-friendly.
Number/s on a hashtag will not work on its own (e.g. #2015). However, if you’re promoting a specific brand, book title, movie, etc. that involves a number in it (e.g. #2andahalfmen, #50shadesofgrey, etc.) it would work.
Special characters such as punctuations and spaces shouldn’t be used.
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2. Test your hashtag’s effectiveness
Test your hashtag/s on social media accounts you use and see what already exists and what’s trending. These results should be relevant to the hashtag/s and to your business as well. It’s similar to doing competitive research only on social media networks. What you’re trying to avoid is spending time and effort on crafting a hashtag that’s irrelevant to your business and related with something else.
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3. Know the rules and your responsibility
Making your hashtags relevant and appropriate are the two most basic rules. You should aim at adding value and being relevant so that people will be able to find you through social media networks.
Irrelevant and spammy hashtags are usually those that are used only for the purpose of getting attention. Know a few more hashtag etiquette to keep you on the right track.
4. Timing is important, make it count
If you wish to schedule social media posts with hashtags so they’ll coincide with special occasions and events, you can do so by using scheduling tools. However, be sensitive and responsible enough to time your Tweets, Facebook updates, and/or Instagram photos especially if you want to try and piggyback on a main event. Promoting your own brand should always be relevant to the occasion and it should not upset people, or you’ll be accused of doing a sleazy marketing tactic.
5. Connect and create conversation
Social media hashtags are meant to connect and create conversation among followers and customers, and even competitors. It helps your brand gain attention with the help of like-minded people in your industry.
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6. Customize your hashtags for your audience
Creating personal user experience through customized hashtags is an ideal way to further promote your brand. The wording you choose for a promo, post, or specific campaign should be easy to understand and on-point to encourage your target audience to connect and engage.
7. Track your hashtags
The best way to respond and engage with your audience is to learn how your social media updates are performing. Sure, you can check each and every update you’ve made manually, but it’s a grueling and painstaking process if you do it this way. It’s better and more efficient to use a hashtag tracking tool since it can provide details of your target audience such as their location, gender, age, and many more.
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Using hashtags on social media updates has become the norm. There are certain practices that we need to adhere to as online business owners in order to fully enjoy the benefits. As with every goal we set for our business, the top two are to engage and continually connect with the right people in order to gain potential customers among them.