Searching for keywords to use on your website pages and blog posts is a task that you should never cut corners with. While using free tools such as Google’s Keyword Planner is helpful, it’s also ideal to have one of the best keyword research tools out there.
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Premium keyword research tool is usually paid, but you’ll have the opportunity to try and test them with their respective ‘free trial’ for a given period of time. Among the many benefits you’ll get are speed, ease, and effectiveness of the process of researching keywords to best suit your business’ needs.
We’ve put together this short list of 3 recommended keyword research tools which have their own sets of key features:
SEO Cockpit uses built-in features that allow users to get incredible amount of depth on organic competition, search trends, and traffic estimates. It is similar to most keyword research tools in using a seed keyword and generating a list of results.
SEO Cockpit is designed for SEO professionals, but anyone (including affiliate marketers, e-commerce site owners, and newbie affiliate marketers) can benefit from using this tool especially those who are searching for in-depth results.
It is most helpful in finding niches; planning and tracking projects; and completing tasks.
MOZ Analytics ‘Keyword Difficulty’
MOZ Analytics allow you to track up to 350 keyword rankings. It also shows untracked keywords that drive traffic to your site; local and global search volumes; average time spent on your site; bounce rate; and many others.
‘Keyword Difficulty‘ is part of a suite of online tools offered by MOZ Analytics. It doesn’t have rich features compared to other tools, but it’s as straightforward to use as most of them.
This keyword research tool focuses on ‘competition’ rather than ‘ideas’. It only generates results for the top 10 keywords on the list of keywords/phrases you’d like to rank for.
Longtail Pro is a user-friendly tool which gets hundreds of keyword ideas from a short list of seed keywords. It checks in-depth the competition for those keywords, as well as the rankings for each.
It uses its own algorithm and the top 10 ranked pages in Google as metrics to derive a single score for a keyword’s competitiveness. You can use this score in selecting low competition keywords that you can use for your website’s blog and other pages.
If you want to see the keywords that your competitor is already ranking for, SEMRush is the ideal tool to use. You can find keywords that drive traffic to your competitor’s website and use those to produce quality content to get more targeted visitors. You can also use this tool to help you come up with a new list of keywords to use for your SEO campaigns.
Choosing the best keyword research tool to use for your own website will depend on your marketing efforts and what you want to achieve. As mentioned earlier, you can take advantage of the free trial they are offering to test and see which one will help you achieve your long-term goals.
Bonus: Ninja Outreach