One of the ways to associate emotions with your brand is to use storytelling on social media. Storytelling is a unique and attractive strategy to grab your consumers’ attention and create a personal connection with them. Studies have shown that storytelling is a marketing strategy that leaves a lasting impact in the minds of the consumers. Traditional social media marketing strategies are all very useful for establishing brand awareness, but nothing can humanize your brand as storytelling does. Consumers are more likely to connect with a brand that resonates with them and interacts with them on a more personal level. So, it is important to show your consumers the personal side of your brand by telling the stories which your consumers can relate to. Let’s have a look at 3 creative ways to use storytelling on your social media.
Tell a holiday-inspired story
As mentioned earlier, it is important to tell a story that your consumers can relate to. To make your consumers connected to your story you have to make it as realistic as possible. Nothing is better than holidays for telling stories. Choose an inspirational story that can be told in a series of Facebook posts or even a video. Make sure your story is relatable and interesting, an example for this could be a customer’s story of holiday shopping experience with your brand, or a fictional story that is tied to your brand theme. The objective is to make your consumers see the human side of your brand.
Don’t forget to encourage your consumers to tell their holiday stories as well. Effective social media communication must include a two-way conversation that builds a closer relationship between you and your consumers. The power of user-generated content allows many business owners and marketers to listen to their consumers and brand advocates and encourages them to contribute and participate more for the betterment of the business.
Who said stories must be written? In fact, there are numerous examples of successful visual storytelling on Instagram. It has been known that images capture the attention before text, hence your visual stories could be more attractive than any written posts. Make sure that your photos are powerful and engaging. Original and personalized photos are always the best options. Avoid using stock photos as they are not as engaging as original photos.
One of the greatest features on Facebook and Instagram that allows you to show multiple images and captions to create a story is the carousel ad feature. You can use this feature to create an interactive narrative that drives engagement to your posts. Check the Instagram account of “Pura Vida Bracelets” to see how they connected their bracelets to the beach life in a series of images.
Another example is AirBNB that uses Instagram to reward their loyal customers by featuring their stories under the hashtag of #AirbnbExperiences.
Another inspiring example is Molly Wizenberg who uses simple captions and photos on her Instagram to tell inspiring stories to her audience. Her mesmerizing and unique images capture your attention from the very first moment.
Use consecutive posts to tell a story
Another way to share a story on social media is by posting consecutive updates to tell the whole story. The best social media platform to do so is Twitter. The 140-character limit is not an obstacle as this limitation brings excitement and creativity to your story. Apps such as Tweetstorm or Storm It allows you to post multiple tweets and string them together. Try to make every tweet as striking as possible. Twitter can also be used for sharing moments, a new and interactive way to tell your story.
The same technique can be used on Facebook by dividing your story into several consecutive posts. However, it is kind of difficult to keep your consumers engaged to such long stories, unless you are providing an exceptional and interesting masterpiece.
It has been proven that positive emotions lead consumers to make purchasing decisions, and that’s why storytelling is important for your business. Stories encourage consumers to think positively about your brand and inspire them to take an action. In order to leave a powerful impact in your consumers’ mind, choose a coherent and authentic story and publish it on the right platform. On the final note, keep your stories short, straight to the point and as relatable as possible.
There are many more techniques that allow you to provide a successful storytelling to your consumers. In this post, we highlighted only 3 of the most important techniques. Share with us your experience with story storytelling in the comments below.